When I first got started online, I spent months – well, to be completely honest, maybe even years – going around in circles.  I bought every new shiny object that came along promising to show me the “secrets” to making money online.

Well – that didn’t happen as these shiny products promised me!  I would so often get started on something, only to be completely distracted by an email coming in from one of the hundreds of marketing lists I was on, screaming out that I “needed to have this next best thing!”

I know now that a lot of that is my own fault.  Lacking focus and direction is a very difficult thing to deal with when working online.  Because, the truth is, you are going to be faced with many new distractions every day.  New products being launched, new software being developed – tons of things that unless you absolutely need them to continue on the course you are already on, should be completely ignored.

Today I want to talk about honesty and integrity in marketing – which is something that is of interest to anyone who is thinking of starting up a business of their own.

I have been working online for over 2 years now, and much of that time has been spent learning and watching what others were doing.  The problem I have is that I am not much of a salesperson, which obviously is essential to marketing any business.

I have taken writing jobs for way less than what I felt I deserved to be paid for my time, because I didn’t want to seem pushy and demand the same payment that others were receiving for doing the same work.

Anyway, the point of my post is that the other day I was reading something that was written by a very well known and respected marketer who is making very good money.  He basically wrote a story with a message to follow that well known formula – “do unto others…..”