Archive for home business
Importance Of A Business Plan – Even For Home Business!
Posted by: | CommentsI have been diligently working on a business plan for a small business that I am setting up to create digital storybooks – and I have to say that I have a new respect for all those business owners who have gone before me and created a business plan!
It has been a lot of work – but it is worth it. I never thought I would say that. I was only really working on it in the beginning because it is a requirement for getting financing.
But, after spending weeks on the plan, I have realized just how vital a solid plan really is to setting up a business that will have a chance to survive. You need to really think about everything – your marketing plan, your financial plan, how you can compete with other similar businesses – there is so much that you need to work out.
I have really learned a lot about myself, and a lot about what I will need to build my business in this process. I have had to try imagining any problems I might run into, and how I plan to overcome them. I have had to think about how I want to advertise and market – and who my target market even is!
Honesty and Integrity
Posted by: | CommentsToday I want to talk about honesty and integrity in marketing – which is something that is of interest to anyone who is thinking of starting up a business of their own.
I have been working online for over 2 years now, and much of that time has been spent learning and watching what others were doing. The problem I have is that I am not much of a salesperson, which obviously is essential to marketing any business.
I have taken writing jobs for way less than what I felt I deserved to be paid for my time, because I didn’t want to seem pushy and demand the same payment that others were receiving for doing the same work.
Anyway, the point of my post is that the other day I was reading something that was written by a very well known and respected marketer who is making very good money. He basically wrote a story with a message to follow that well known formula – “do unto others…..”
