I have been diligently working on a business plan for a small business that I am setting up to create digital storybooks – and I have to say that I have a new respect for all those business owners who have gone before me and created a business plan!

It has been a lot of work – but it is worth it.  I never thought I would say that.  I was only really working on it in the beginning because it is a requirement for getting financing.

But, after spending weeks on the plan, I have realized just how vital a solid plan really is to setting up a business that will have a chance to survive.  You need to really think about everything – your marketing plan, your financial plan, how you can compete with other similar businesses – there is so much that you need to work out.

I have really learned a lot about myself, and a lot about what I will need to build my business in this process.  I have had to try imagining any problems I might run into, and how I plan to overcome them.  I have had to think about how I want to advertise and market – and who my target market even is!

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