Some even go so far as to say just write anything – as long as you are throwing content out there, you will get the traffic.
But, I have been doing a lot of thinking as I go through this 30 day blog challenge.
Some days I just don’t know what to talk about – so I end up rambling on and on about nothing in particular – or simply end up putting something out there that I normally would never consider good enough to publish.
So, what is the equal balance?
I think when you are working on only one blog, it isn’t unreasonable to be putting 5 or 6 good posts up a week. But, if you have more than one, isn’t that a bit unrealistic?
I know I struggle sometimes with thinking things need to be just perfect, and that my posts need to be epic or else there is no point in even writing them. That leads to a lot of procrastination, because I just can’t think of really epic material every single day!
I need to find the middle ground – the place where I know I can put something up that I consider good, and that my readers at least get something out of it – even if it is just mild entertainment.
And, that goes for products that I plan on putting together. I am just not one of those people who can spend a day working on a “earth shattering report that will give you all the answers to the universe in less than 30 pages…….” and ever feel good about selling it to anyone.
This is where, in my opinion, we as marketers are really shooting ourselves in the foot.
The push for getting more products out there – just keep on pumping them out….that’s what we hear all the time.
I just can’t get my head around that!
I have created products, and it isn’t something I can do in a day. It isn’t even something I can do in a week!
When I put something out, I want it to be the best I can do.
I know there is a fine line, and you need to eventually take that leap and believe that it is good enough.
But, quite frankly, (and I will likely take a lot of heat over this), there are a whole lot of crap products out there that have been put together by marketers who just want the volume of products out there to make more money.
Instead of focusing on putting together something that is great, and that people will want to buy and actually learn something from.
I know that the WSO forum has become a joke as far as I am concerned.
I don’t ever buy anything from anyone there – unless it is someone from the E1K forum that I know, and who I know will have put a good product together.
But if you go and take a look around in the WSO section, it is like a gong show – people fighting for their 2 minutes on the front page, with headlines shouting ridiculous claims…..it is just a complete joke as far as I am concerned.
You used to be able to get some good stuff from there, but it just isn’t there anymore.
Too much of the mentality of “quantity – who cares about quality”.
What are your thoughts?