Moms DotCom Dream

What Is Holding You Back?

Today I just wanted to write about something that I believe is holding so many women back from finding the success they are looking for.  I know that I am guilty of it, and I know of many women I have spoken to who are in the same situation.

So – what is it that is holding us back?

Not having confidence in our knowledge, our service, our products or whatever else we need to have confidence in when we are in our own business.

Let me give you my own examples:

I have come to realize that I have been working online for over 5 years now.  I have spent that entire time learning new things, trying new things (some which worked, some which didn’t), and all this time, I have been building up a tremendous amount of knowledge about internet marketing, building an online presence…..

I have spent countless hours learning how to do effective keyword research, finding niche markets, learning everything I could about Wordpress…so much that it would have taken me at least a couple of years in full time training to learn what I know now.

Yet I still was putting myself in the “newbie” category.  I didn’t feel that I had anything I could offer anyone to teach them.

Until I started helping offline businesses around here.  I realized that the knowledge that I have spent so much time learning, trying – failing and succeeding – is useful to others, and I do have alot of information I can share to help people.

That was a huge shock for me!

I have never considered myself an “expert” in anything really, (and I still don’t believe I am anywhere near that status), but the truth is I enjoy learning about internet marketing so much, that I am constantly following with new trends and trying new strategies, which does give me knowledge that is specialized.

Do you do this to yourself?

Do you undervalue what you have to offer?  Doesn’t matter if it is a product you are creating, a service you are providing, or maybe you have a hard time believing in the path you have chosen?

We all go through that – and that is something I have learned.  I hear women talking about how they don’t believe that they can charge more for a product they created because it might not really be good enough.

Or, they doubt if they should take that course, or apply for that job, or in the case for many of us getting into internet marketing – they don’t have confidence that they have what it takes to really be able to work from home, and make a decent living.

You need to stop limiting your thinking like that.  Seriously – do it right from the start.

The truth is, we all have strengths – and if we don’t value what we can offer, or what we can do – then how can we expect others to take us seriously?

“Seldom does an individual exceed his own expectations.”  ~Unknown

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Posted in Marketing, WAHM General | 1 Comment »

Honesty and Integrity

Today I want to talk about honesty and integrity in marketing – which is something that is of interest to anyone who is thinking of starting up a business of their own.

I have been working online for over 2 years now, and much of that time has been spent learning and watching what others were doing.  The problem I have is that I am not much of a salesperson, which obviously is essential to marketing any business.

I have taken writing jobs for way less than what I felt I deserved to be paid for my time, because I didn’t want to seem pushy and demand the same payment that others were receiving for doing the same work.

Anyway, the point of my post is that the other day I was reading something that was written by a very well known and respected marketer who is making very good money.  He basically wrote a story with a message to follow that well known formula – “do unto others…..”

What I got from reading that was to stop trying to do what I was not comfortable with.  And – that, for me, is some of the marketing and selling techniques I am seeing being used every day.

Always try to remember to treat your customers how you would want to be treated.  Show them respect and honesty – it will go a lot further than pushing them and not really caring how they may be feeling.  Yes, you may get more sales by being pushier, but in the end I don’t think it is worth it.

When I first put this guide together, I tried learning everything I would need to be able to sell it.  But, I am just not comfortable with some of the exaggerations and tactics that others might use.

I am not good at writing sales letters that will make a person need to buy without even thinking about it – all I can offer is my honest hope that I can help other women work from home like I am.  I am not going to try being someone I am not, and I am not going to resort to tactics that I would not want being done to me.

And, I hope that everyone who reads this does the same in their own businesses – whatever they may be.  Remember how it feels to be the customer, and try to treat them how you would appreciate being treated.

In the end, your integrity and the opinions of your customers are what is important.  Treat them right, and you will have customers for life – and respect that you deserve.

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