Moms DotCom Dream

Internet Marketing – Is It Right For You?

When we talk about Internet Marketing, most people get a blank stare on their face and wonder what we are talking about.  Then, most people will start to think the worst – that internet marketers are peddling the “less than desirable” products, (yes, I mean “adult” products), or that everyone is involved in spam and all the other wonderful scams that are all over the internet.

There is usually a bit of shock that you – especially when you are a MOM (gasp!) – would be involved in such a shady business venture.

Well, to put the record straight for anyone who thinks that is all internet marketers do, I am going to give a bit of a run-down of some of the other possible ventures we are involved in.  And, for any of you who are wanting to learn a bit more about Internet Marketing, and start working from home – you can pick up some ideas of possible avenues you could try for earning your own income.

While I am not the official source for the Internet Marketing term – to me, it involves marketing a product, idea, or business on the internet.  There are tons of ways of doing that – and they don’t involve spam or anything else that is remotely illegal.  It is simply another means of advertising and marketing your product to get it in front of your target customers.

The internet has opened huge doors of opportunity to everyone – and has helped to level the playing field a bit for the average person who has an idea for a product, or who has a small business – to get it seen by more people than they could have before.

Here are just some ways that you can be involved in Internet Marketing:

1.     Affiliate Marketing: Simply put, affiliate marketing is when you promote and market someone else’s product in return for profit when an action is taken.  Usually, it is when a customer purchases a product – you will get a certain percentage of the sale price.  Affiliate marketing has been widely used by even the top businesses, and became a pretty mainstream way of doing business when Amazon became so well known for their affiliate program.  It is a very good way to make some extra money, or to take it to the next level and make it your sole income.  There are many people who are making very good money doing this full time – but it isn’t something you can just jump into and expect to make money.  You need to learn how to market that product, which involves a series of steps, such as keyword research, SEO for your website (if you choose to go that route), or learning how to do Pay Per Click advertising, link building, article marketing and a whole lot more.

2.    Article Marketing: I mentioned this in with affiliate marketing, and it does tend to go together.  But, you can use article marketing for your own product or business as well.  It involves writing many keyword optimized articles, submitting them to sites on the internet – which will bring traffic to your website.  This takes time, and patience, but is a very effective means to build up traffic to your site.

3.    Product Creation: While most people shy away from the thought of creating their own product, it is said by many people that this is the best way to establish a solid income online.   Again though, it involves a lot more than just going out and putting something together that you think people would want to learn about.  You need to make sure there is a market for a product, which involves at a minimum, keyword research and market research – and you need to make sure that you are putting out a product that can genuinely help people, or give them the knowledge that they are searching for.

4.   Offering Services: I made my start in internet marketing by writing articles and editing for other marketers.  I learned a lot during this time – and still do some work for a few of my original clients who have been with me for so long.  This is a great way to get started, or even to use as a full time income – but although you want to start out offering lower prices so people can see your work, you want to make sure you start charging enough to make it worthwhile to you, or trust me – you can end up burning out pretty fast!

5.    Blogging: There are a lot of people out there who are blogging and who make their entire income from that.  What a great way to make money – by writing about something you love!  But, there is a lot more to it than that – and I am not really the expert in that field.  Blogging takes commitment, and it isn’t something you can just expect to make money from overnight.

6.   E-commerce: Whether you are selling your own products from your brick and mortar business, or using a dropshipper to send goods to your customers, selling products online reaches a huge audience and has become something that is open to just about anyone who wants to sell online.

The truth is, there are a lot more ways that you can be involved in internet marketing – running your own membership site, selling on ebay, flipping websites – the list goes on and on, but the basic premise behind everything you do is learning to market so that your product, or the product you are promoting, is being seen by the customers who are searching for it.

And, that can end up being more work than most people realize.

I am not just playing on the computer every day, reading emails and chatting on Facebook – I have spent countless hours learning new strategies and trends, working on the tedious tasks like building links to my websites, submitting articles to directories and a whole lot more.

So – if you think Internet Marketing is something you would like to get into – find some people you can trust to learn from, and be prepared to put the work in.  But, it will pay off – and eventually you will end up like the rest of us, who learn to love everything we are doing.  It almost becomes an obsession – which can be hard for other people to understand.

Especially when they think that all we are doing is sending spam emails out to everyone on the planet!

PS:  Here are some great resources for you to follow and learn from:

•    Warrior Forum: This is, in my opinion, one of the best learning resources for internet marketing by far.  Pay the extra money and join the War Room – trust me, it is worth every penny, and the best part of it is the subforum of posts by Allan Says (the forum owner).  Avoid the WSO forum, unless you absolutely know what you are needing.  Some of the names to follow and learn from (that you can trust), are Steven Waganheim, Kevin Riley, Bev Clement, Michael Oksa, JayXtreme, Tiffany Dow and others who you will learn to trust.

•    If you are interested in learning more about Blogging, you can go to http://www.entrepreneurs-journey.com/.  This is just a really good site to follow, with very good advice.It is written by a successful internet marketer, Yaro Starak – who has great hair by the way, and is not at all hard on the eyes;-)

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What Is Holding You Back?

Today I just wanted to write about something that I believe is holding so many women back from finding the success they are looking for.  I know that I am guilty of it, and I know of many women I have spoken to who are in the same situation.

So – what is it that is holding us back?

Not having confidence in our knowledge, our service, our products or whatever else we need to have confidence in when we are in our own business.

Let me give you my own examples:

I have come to realize that I have been working online for over 5 years now.  I have spent that entire time learning new things, trying new things (some which worked, some which didn’t), and all this time, I have been building up a tremendous amount of knowledge about internet marketing, building an online presence…..

I have spent countless hours learning how to do effective keyword research, finding niche markets, learning everything I could about Wordpress…so much that it would have taken me at least a couple of years in full time training to learn what I know now.

Yet I still was putting myself in the “newbie” category.  I didn’t feel that I had anything I could offer anyone to teach them.

Until I started helping offline businesses around here.  I realized that the knowledge that I have spent so much time learning, trying – failing and succeeding – is useful to others, and I do have alot of information I can share to help people.

That was a huge shock for me!

I have never considered myself an “expert” in anything really, (and I still don’t believe I am anywhere near that status), but the truth is I enjoy learning about internet marketing so much, that I am constantly following with new trends and trying new strategies, which does give me knowledge that is specialized.

Do you do this to yourself?

Do you undervalue what you have to offer?  Doesn’t matter if it is a product you are creating, a service you are providing, or maybe you have a hard time believing in the path you have chosen?

We all go through that – and that is something I have learned.  I hear women talking about how they don’t believe that they can charge more for a product they created because it might not really be good enough.

Or, they doubt if they should take that course, or apply for that job, or in the case for many of us getting into internet marketing – they don’t have confidence that they have what it takes to really be able to work from home, and make a decent living.

You need to stop limiting your thinking like that.  Seriously – do it right from the start.

The truth is, we all have strengths – and if we don’t value what we can offer, or what we can do – then how can we expect others to take us seriously?

“Seldom does an individual exceed his own expectations.”  ~Unknown

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Posted in Internet Marketing, WAHM General | 1 Comment »

Honesty and Integrity

Today I want to talk about honesty and integrity in marketing – which is something that is of interest to anyone who is thinking of starting up a business of their own.

I have been working online for over 2 years now, and much of that time has been spent learning and watching what others were doing.  The problem I have is that I am not much of a salesperson, which obviously is essential to marketing any business.

I have taken writing jobs for way less than what I felt I deserved to be paid for my time, because I didn’t want to seem pushy and demand the same payment that others were receiving for doing the same work.

Anyway, the point of my post is that the other day I was reading something that was written by a very well known and respected marketer who is making very good money.  He basically wrote a story with a message to follow that well known formula – “do unto others…..”

What I got from reading that was to stop trying to do what I was not comfortable with.  And – that, for me, is some of the marketing and selling techniques I am seeing being used every day.

Always try to remember to treat your customers how you would want to be treated.  Show them respect and honesty – it will go a lot further than pushing them and not really caring how they may be feeling.  Yes, you may get more sales by being pushier, but in the end I don’t think it is worth it.

When I first put this guide together, I tried learning everything I would need to be able to sell it.  But, I am just not comfortable with some of the exaggerations and tactics that others might use.

I am not good at writing sales letters that will make a person need to buy without even thinking about it – all I can offer is my honest hope that I can help other women work from home like I am.  I am not going to try being someone I am not, and I am not going to resort to tactics that I would not want being done to me.

And, I hope that everyone who reads this does the same in their own businesses – whatever they may be.  Remember how it feels to be the customer, and try to treat them how you would appreciate being treated.

In the end, your integrity and the opinions of your customers are what is important.  Treat them right, and you will have customers for life – and respect that you deserve.

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